Example subreddit analysis

r/SideProject

r/SideProject is a subreddit for sharing and receiving constructive feedback on side projects.

850,482 membersAnalyzed on September 24, 2026

Self-promotion

Relaxed on self-promotion

There are no published rules, and the entire subreddit exists for people to share what they built, so self-promotion is the norm rather than an exception. That said, recurring rant and petition posts show real community friction toward generic AI-wrapper self-promo with no story attached, so low-effort promotional posts get called out even if not formally removed.

Patterns that work

Recurring patterns in the top posts of the past year. Counts and scores are measured from those posts.

Based on 97 top posts. Left out 3 moderator, pinned or recurring posts.

  1. Score lift
    0.9×
    About the same

    Personal-problem origin story

    11 of 97 top posts 11%

    The post frames the project as a direct fix for an annoying personal or family problem the poster faced.

    Why it works: It gives strangers an immediate, relatable reason to care about an otherwise niche tool.

  2. Score lift
    1.3×

    Milestone with concrete numbers

    8 of 97 top posts 8%

    The title or post leads with a specific figure like revenue, downloads, stars, or visitors.

    Why it works: Numbers signal real traction or real stakes, which reddit rewards over vague claims.

  3. Score lift
    0.9×
    About the same

    Emotional or hardship backstory

    7 of 97 top posts 7%

    The post ties the build to a major life event such as job loss, breakup, grief, or family sacrifice.

    Why it works: Vulnerability drives empathy and comments far beyond what the product itself would generate.

  4. Score lift
    1.3×

    Absurd or novelty niche project

    6 of 97 top posts 6%

    The project solves a joke-level or extremely niche problem nobody asked for, often for a pet or a bizarre use case.

    Why it works: Novelty and humor make the post shareable and comment-friendly even without commercial value.

  5. Score lift
    1.4×

    Self-deprecating or humble framing

    6 of 97 top posts 6%

    The title downplays the project's quality or ambition instead of hyping it up.

    Why it works: Humility disarms skepticism in a sub wary of hype and oversold apps.

  6. Score lift
    1.1×
    About the same

    Update on a previous post

    4 of 97 top posts 4%

    The post explicitly revisits an earlier viral submission to show progress or a finished product.

    Why it works: It leverages built-in curiosity and goodwill from people who saw the original post.

How top posts are laid out

Top text posts typically open with a short personal hook, drop the product link early, briefly explain the problem it solves, list pain points or features, and close with an invitation for feedback or a note on current status.

  1. Personal hook or backstory sentence opening the post
  2. Link to the live product placed early
  3. Short paragraph on the problem being solved
  4. Bulleted list of pain points or features
  5. Closing line inviting feedback, questions, or stating availability/pricing

Best times to post

Top posts by hour · US Eastern
12am6am12pm6pm12am
  1. #1 Sun, 1–2am ET
  2. #2 Thu, 5–6am ET
  3. #3 Thu, 12–1am ET
No top postsMost top posts

When the top 97 posts of the past year were published, in US Eastern time.

Left out 3 moderator, pinned or recurring posts.

What formats win

Format of top posts
  • Video
    62%
  • Image
    27%
  • Text
    8%
  • Link
    3%

Share of the top 97 posts of the past year by post type.

Typical text post
274words
Middle half: 186–393 words
Median comments
176
Per top post

What top titles have in common

  • Titles often open with 'I built/made' followed by the personal reason behind it, e.g. 'I built X because Y'.
  • Titles include concrete metrics like revenue, downloads, or hours invested, e.g. 'made 1k USD/year' or '2k downloads'.
  • Titles use self-deprecating or minimizing language about the project, e.g. 'dumb browser game' or 'silly little pixel game'.
  • Titles reveal a personal hardship or life event tied to the build, e.g. 'After quitting my job and a breakup'.
  • Follow-up posts explicitly say 'Update' and reference the earlier post's traction.

The culture

The subreddit functions as a maker showcase where video demos, personal narrative, and visible effort matter more than polish or business framing; posters who share genuine struggle, humor, or oddball passion projects tend to be embraced, while there is a growing undercurrent of frustration at generic AI-wrapper apps and get-rich-quick tone.

It rewards concrete demos, personal stakes, honest numbers (even small or embarrassing ones), and humor or novelty, while it largely ignores or downvotes bare landing-page screenshots, marketing-speak, and interchangeable AI-wrapper tools that lack a distinct story or use case.

Do

  • Include a short demo video or gif that shows the product actually working.
  • Open with the specific personal problem or story that led you to build it.
  • Share concrete numbers if you have them, even small ones like a handful of downloads or a few dollars of revenue.
  • Write the title in first person and keep it conversational rather than promotional.
  • Invite feedback or 'roasting' explicitly and stay active answering comments.

Don't

  • Don't post a bare screenshot or link with no explanation of why you built it.
  • Don't lead with feature lists or corporate-sounding marketing language.
  • Don't post a generic AI-wrapper app without a distinct angle; the community has visible fatigue with these.
  • Don't skip the backstory and jump straight into a sales pitch.
  • Don't oversell the project; overly confident or hype-heavy titles underperform humble ones.

Rules (0)

r/SideProject has no published rules.

Top posts this month

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